Meet the guest

Fred Afrifa

Frederick Afrifa is the founder and Managing Director of Leadership Communication Group (LCG), a keynote speaker, executive communication trainer, and TEDx speaker. He has trained over 20,000 professionals in communication and has worked with organisations including Shell, Coutts & London School of Economics. Frederick is the co-author of Unmute Yourself alongside Gordon Williams, and appeared on The Apprentice in 2025. Before building LCG, he worked as a delivery driver, having moved from Milan to London at the age of 12.