
About Jo Caruana
Jo Caruana runs Finesse Group – a successful PR agency with 18 members of staff, all from her boat that she sails around the world in!
She made the decision to pack up her life and live on a boat with her partner, but that has not stopped her from growing her business.
She works with clients from all over the globe, helping them get featured in magazines, TV, radio and other forms of media, along with her team of other amazing PR gurus.
In This Episode...
Jo explains that living on a boat isn’t as glamorous as people make it out to be. She loves the freedom, but she has to decide how to ration out her electricity! And getting anywhere is actually rather slow!
However, the lifestyle is right up her street and she’s really enjoying life and explains how she’s able to successfully run a remote team of 18 people from her boat.
She educates us on what PR is exactly and where the crossover is with digital marketing. Does your brand have a story to tell? Then you will probably need PR – Jo explains how to get this and how to do it well.
An especially great bit is where the No Arsehole Policy is explained… tune in to find out!