Honest, in-person conversations about what it actually takes to build a business—and the useful decisions, mistakes and lessons that polished success stories leave out.
Most business conversations begin after the hard work has been tidied into a neat story. No Bullsh*t Talks goes back into the uncertainty: finding customers, making expensive mistakes, hiring people, losing confidence, changing direction and working out what growth should actually look like.
It is for entrepreneurs who want perspective from people doing the work—not another set of motivational soundbites.
Season Three is still unfolding, with more recorded conversations due to publish. Start with the featured episode or explore the current selection below.
In this episode, Bianca Mitchell Avila joins Sabrina to talk about building an all-star cast, what it’s actually like having Keanu Reeves as a mentor, and why she refused to let the same handful of chess stories keep getting told.…
Explore this episode
In this episode, we get into the financial mistakes that kill startups, why most founders shouldn’t raise money until they truly understand their numbers,…
S3 · E11
Jenna Zhang joins Sabrina to tell the story behind building SipZen, a traditional Chinese medicine-inspired wellness drinks brand. They discuss repeated rejection from manufacturers,…
S3 · E12
What does it really take to build a creative career on your own terms? In this episode of No Bullsh*t Talks, Sabrina sits down…
Short clips bring the strongest ideas from each episode into the places people already spend their time. Follow for new perspectives from the archive as well as the current season.
Every profile explains why the guest is credible, what their conversation explores and where to continue following their work.
Every interview is recorded in person at a considered private location. It gives the exchange more trust, more energy and more room to become honest.
Podcasting is harder—and far less glamorous—than it looks. We have kept going because every season creates better conversations, stronger relationships and another reason to improve the show.
Season One was built with what we had: remote conversations, a small setup and the determination to begin before everything was perfect.
We moved face-to-face, made plenty of production and editing mistakes, and learned how to create a far better conversation.
Season Three expanded the format with live podcast recordings, an audience in the room and conversations recorded internationally in Miami.
Explore Season ThreeThe next step is a properly backed Season Four—giving the production and the people behind it the support to grow.
The long-term ambition: a permanent Shoreditch home for the podcast, the wider N0BS community and other creators.
Applications are open to entrepreneurs who have genuinely built a business and are willing to talk honestly about the journey.
Read the criteria and apply
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