One microphone. One honest point of view on entrepreneurship, self-development and the business advice everybody keeps repeating.
Sniffing Out the Bullsh*t is Sabrina’s space to take apart the assumptions, trends and polished advice circulating through the business world.
Not provocation for the sake of it. A clearer look at what actually holds up in real life.
Every episode starts with one idea worth challenging. Listen to the latest release, or choose the question that sounds most relevant to where you are now.
Are you a business owner who’s been told to act like a content creator? This week, Sabrina tackles the uncomfortable truth that the content industry has been selling business owners a playbook that was never designed for them. Posting consistently,…
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Self-care isn’t the problem – but using it as an excuse to ghost clients, flake on responsibilities, or dodge hard conversations? That’s where the…
If you’re feeling like everyone around you is super successful right now or that they’re engaging in shady tactics to get ahead, then you’re…
Welcome back for the second season of Sniffing Out The Bullsh*t! After a few months break from recording, I decided to come back with…
Hustle culture is toxic. But you gotta work your butt off to achieve success in business. But hustling leads to burnout. But if you’re…
Each episode starts with one entrepreneurial myth, repeated claim or piece of bullsh*t. Sabrina explains why it does not hold up, tests it against real examples, and supports the argument with science, research and references listeners can follow for themselves.
Explore the research-led insightsWhat gets sniffed outThe podcast is audio-first, but selected ideas are recorded for video and carried into the places where the conversation continues.
Selected episodes become practical editorial: the argument developed, the lesson made clearer and the full podcast linked for context.
Sniffing Out the Bullsh*tAuthenticity is not a content format or constant disclosure. It is alignment between what the business says, what it does and what customers consistently experience.
Brand, marketing & content · 2 min read
Sniffing Out the Bullsh*tFounder burnout develops through chronic pressure, blurred boundaries and carrying too much personally. Recovery requires changes to workload and systems, not simply better self-care.
Founder wellbeing · 2 min read
Sniffing Out the Bullsh*tVisibility makes you familiar. Credibility comes from expertise, evidence and behaviour over time. A valuable personal brand makes the public impression match the real work.
Brand, marketing & content · 2 min readBrowse the archive by subject, find the conversation you need today, or start with the latest release.