Hi everyone, welcome to this week’s No Bullshit Talks podcast and I am so excited to welcome today.

The amazing Rose Radford.

So welcome to the podcast today.

Hey, great to be here.

Thank you for having me.

First of all, I’m going to ask, are you married yet?

Because I find this so fascinating and people who think this is over and above just asked you that but it’s because I met you as Rose Kirby.

And you arose Kirby you branded really well as Kirby and one day you like by the way I’m now Rose Rushford I’m not married but I’ve taken his name anyway and you engaged.

So it’s not like your job for the girl right but I was married at the end of last year like literally like three weeks ago.

Okay.

You took his day months again and just walk me through that because I’ve never seen anyone do it.

I thought it was quite cool.

So tell me what was interesting is that what I actually shared that I done it people came out and told me other women came out and tell me they’ve done exactly the same thing so I’m not totally crazy although I’m a little bit crazy.

So because I have it online audience I have a community and I have an online brand and that audience is growing every single day.

It was really important to me to make this such a big change sooner rather than later so that the name doesn’t change in a year or two time we finally get a chance to get married and they’re kind of computers more people because my audience will be even bigger by them.

Rose Radford as well works quite well as a brand name.

So I was keen to just take it on because like it’s a cool name to have and I feel like slightly stronger than Kirby and because the are is really fun obviously loved it and it was a great opportunity to just kind of upgrade the brand.

Again I did shift one of the colors in my brand but I didn’t create this whole like fancy new thing was really just a bit of an upgrade and a shift.

And yeah so we got engaged November and the rebranded in February.

It was pretty quick still not married because okay but weirdly yeah yeah it’s been really nice to make that shift already.

I think that’s amazing.

And as someone who’s obviously in the branding industry I just think you just highlighted so many really incredible points that people don’t think about it.

So anyone else is considering branding or being you’ve just done exactly what everyone needs to do is think about the future.

It’s not about the here and now it’s about the future.

And also you thought about your audience and not about what you want and that’s another really important thing.

I hear people come to me you know and then but I like this color and I like this and and it’s not about you really.

I mean it is you need to love your own brand but you know it’s about what your audience connects with and you’re right.

And you thought in the future you also thought really positively your brand’s going to grow that’s that’s why if you do things properly you dedicate yourself you’re going to grow and you thought about that.

And you you did what I’d say prophylaxis you active of elastically and you jumped ahead of the girl and you future-proof your business.

So I am at of hats off to that I thought it was a it was really impressive that you did that but so yeah thank you.

And it was impressive I love that.

They definitely.

I was like wow okay Bobby of great.

I love it but and then you’ve got a sort of really great background as well.

I feel like like I don’t know I feel that you are so accomplished.

You like you know former McKinsey consultant.

You’ve done a TED Talk.

You’ve just I just feel like you’ve done everything and you just just very very cool.

And I just tell me a bit about it.

Like tell me how you kind of got to where you are now like what you what you started out thinking you were doing how you kind of ended up doing all those things like yeah it’s honest about that.

I’m just a classic high achiever that likes to set big goals and then work hard to get there and I’m always the one that will come up with the crazy idea.

Or be inspired by something and decide oh I’m gonna do that and then just go into it.

So I didn’t start my business to only make 50k.

Yeah I’m now at the multi six-figure level and I’m heading to seven figures and it’s like that’s sort of slightly manic ridiculous thinking that it’s a bit sometimes a crazy for people to listen to and like well that’s just me that’s who I am.

So today the girls do a TEDx talk was been in my heart for a little while anyway and that was just super fun to me.

I I love speaking and in terms of McKenzie so I was the only female undergraduate from my specific university to join Mackenzie straight out of uni.

And that was an interesting experience in itself because obviously I was surrounded by people that have gone to Oxford Cambridge maybe like Yale Harvard those sorts of universities and I was from Bath and I worked extraordinarily hard to get into the world’s top consulting firm and less than one percent of applicants Hyatt and there was a real process for me to go through that.

I didn’t have any particular leg up in any way at all.

I was really coming from a place of having no additional support at university to do this and having to figure out all on my own and it’s that sort of ridiculous like obsessed or sorry word like when you’re blinkered on a goal which is joining Mackenzie for instance despite not coming from a get university and doing over 80 live practice interviews over a period of six months to make that happen it.

When you set massive goals you end up taking massive action and you end up creating really epic results.

So yeah McKenzie was an experience in itself.

Obviously telling up feel like a total imposter because I was like I haven’t gone to Cambridge or Oxford.

I had the grades for that but the corset bass was more fun and more exciting time.

So yeah that then crazy quite an interesting experience me in that environment because Mackenzie is an environment that makes you feel those everything you do isn’t quite good enough because this constant feedback they say you kind of get nurtured an apprentice but actually that that’s their way of saying we’re going to tell you what you’ve done it wrong a lot.

Yeah.

Yeah.

I think you’ve just touched on exactly what it’s like to ask is you know a very topical thing at the moment is about pot imposter syndrome and I’m sure you got you covered a lot in what you did.

And you’ve just mentioned that and pasta is exactly what he’s thinking.

You know you say you’re surrounded by Ivy League school graduates and I’m guessing at McKinsey there’s probably a lot of like you know connections they’re not of all boys clubs lot of you know definitely lot of incestuous relationships or some kind you know that sort of thing.

And I just think I like you said you came from Barth your female like you didn’t have the connections like how did you cope in those situations.

And I feel like you obviously an extremely it woman and what if other people don’t have that confidence that you have and that determination.

But you know they are in a situation like that what advice would you give them like how did you cope with all that.

Well I certainly didn’t sail through it perfectly.

I have this really deep belief that I wasn’t good enough and I’ve since realized that that belief came with kind of installed in my brain when I was about I’m going to say six or seven years old and this happens to a lot of people by the way where I had had my very first test at school where you are the very first time you are valued as a human in a really like mathematical kind of like objective way.

And I did really well on this test I think I’ve got something like 90% and I was like so happy with myself the first time the muni as a human had been valued so objectively in school and I took this test result home.

And I said to my dad I got 97 this test and he says me what happened to the other 10%.

Yeah I have course soaking it wasn’t dad joke he was teasing he was really proud of me fuck that was enough for me to think that time it’s a really young age that what I do isn’t good enough.

Mhm.

So therefore I’m not good enough and that was just a really like micro micro thing that happened.

But I know that this one way or another happens to the vast majority of the population because of the way school system works and the way maybe teachers or parents made us feel as children.

So you then take that limiting belief all the way through your life you end up at the doors of Mackenzie for instance somebody says something to you that makes you feel you’re not good enough you get massively triggered by it because you’re already living through that paradigm of like I’m not very good actually.

So then you really sensitive to feedback your recent trip to things not going the way you want them to or not being successful.

And when I look back at it I realized that all of my big goal setting and all of my desire for achievement and all these fancy awards and tags and things that everything that everything that I get was simply me trying to fill whole of not feeling good enough in the first place I’m pleased to say I am freed myself from this limitation is very very sad paradigm about six months ago and that’s why it’s okay right now.

Yeah.

That’s incredible.

And that whole journey is really interested also because you know I met you a lot longer than six months ago I would never ever have thought that about you and I think that’s also what’s really important that lots of people meet one.

And they think oh that person is such an incredibly strong woman so successful they must not have any troubles in their life and they have no idea what’s going on in their brain.

And because if they have this reputation they have that this image to uphold then they probably suppress those feelings more and more and they just get worse and worse and it’s actually really detrimental and people just have no idea.

And I guess that’s why I guess that’s what makes you so incredibly good at your job as well.

Because you have been through that and you know how to help these women.

So yeah that is that why you kind of went into this sort of world and and left Mackenzie like told me through that like what how.

Did I know that wasn’t the reason the real reason that I left MacKenzie’s.

This is just over three years ago now.

Since the age of about 19 I have on and off got to work with entrepreneurs of some kind to help them make more money save on costs do whatever they need at that time and really mentor and coach them are used to cycle across the city of Bath first.

First of all good couple of first years of university actually cyclical city of Bath typically every Wednesday and Saturday to go and see the owner of a charity shop on the other side of the city and I was helping her drama football.

I was helping her understand her cash flow and accounting and things like that and I just loved it.

Absolutely loved it.

And then I went to Kenya after I graduated and what was 600 printers out there as well and lived in rural Kenya and helps them understand their bookkeeping.

For instance understand how to make more money and then we support I supported them in pitching for some micro funding as well at the end of time that I was there.

So working with entrepreneurs has always been in my heart and the real reason for that is because my parents are entrepreneurs.

They run a business and for the first probably 15 years of my life a lot of the conversations and done table were about money and how we’re going to make the money to pay the mortgage.

What’s difficult right now what like all of these conversations around money so I’m really uniquely positioned to feel very comfortable talking very blatantly about money whereas a lot of people and families may have grown up with somebody being a bit of a taboo subject why as Brits we typically don’t share how to make like starting salaries there’s like no wouldn’t lie that.

So I feel very fortunate to have had that upbringing so a really really feel comfortable sharing and talking about money and be to have that desire to help entrepreneurs.

Because while I was growing up with these parents of mine I always wanted to help them but I had no idea how it works.

Seven-year-old me to know how to help.

So really I’m fulfilling a childhood dream of helping my parents yeah just about that I do now.

So the thing was when I did a business degree and then obviously went to Mackenzie and I was always helping big companies but it wasn’t fulfilling enough for me.

I wasn’t seeing like the real impact.

Yes we were solving some massive problems with government.

Yes we were saving taxpayers money.

Yes we doing some really cool stuff but it wasn’t deeply fulfilling for me.

I didn’t feel like the impact with your making was meaningful enough for me.

So I realized that actually it’s the it’s the micro impact that I really really love.

And that means working with really closely with entrepreneurs and business owners and supporting a more personal level.

I didn’t realize you could make a business and make a living out of that though until I saw other people doing it in the online space also on my skill set and my passions make money.

From this scary like the ideal dream.

Actually I’d no idea was about 10 zillion hindsight now but there we go.

You don’t know what you don’t know do you and that then began that journey for me of really mastering my craft but get incredibly committed to really mastering sales and marketing.

And mindsets is a big figure is I focus on now particularly in the online space online marketing and online sales and things are just like totally obsessed with it and we get incredible results of mine clients now because of how much I have invested in myself to really develop that skill set.

So I can be of huge use to entrepreneurs let alone the background that I have.

So yeah now I’m just freaking love my job and I can’t believe this is actually something you can get paid for.

That is also a leave just basically said what I think every entrepreneur is is aiming for in life is that to do a job they absolutely love that they’re passionate about and they’re getting paid handsomely for it.

That is the ultimate game.

And so it’s it’s phenomenal that you’ve reached that and we’re going to come back to that in a minute.

But I wanted to also I wanted to ask you a question that I feel like lots of mrs probably be thinking because you were just telling me that story about how you were 19 and you are cycling to like help out entrepreneurs.

And I’m going to say what the hell does a 19 yard know about business because that’s what I’m thinking I might angle of it.

You’re 19 like okay you grew up in a household of entrepreneurs so I guess you absorbed years and years and years of that knowledge but you’re 19 your also female.

So most businesses are going to be like little girl that away.

What do you know like surely that’s the reaction that you would have.

Got like, I’m sorry, but you also call it a full of car, your cycling across both, like, what the hell do you know my business, right?

Like how did you even get clients.

How did you get people to believe in you.

That’s what I wanna know.

So I was doing that for free at the time just to cover yay.

Again didn’t realize I could charge for it thanks.

And really it was just showing up confidently with the belief that hey this person probably has a problem and I can help them.

This particular lady who run the charity shop had actually reached out to the university so that’s how I end up getting in contact with her and then one thing led to another on the two more entrepreneurs that I helped throughout my time at university as well but that was like the big one that really stood out to me the most.

So yeah I don’t know I just showed up and I made myself useful and we’d have really great conversations about about how to jump up for football managing her team as well which was really challenging for her.

And then we saved her I saved her over 2000 pounds worth of costs and that it was just it was so fun.

I think even just showing a bit of value allowed her to trust me more and more every week and yeah.

Absolutely.

You just hit the nail on the head of value I think that’s that’s one of the key key things in business right.

You have to show someone value for what you do like with whether you’re charging 10 pounds will or thousand pounds an hour.

You have to show value.

Like if people just sort of thousand times that I was not going to be worth it but if you’re making them like you know millions and millions of pounds extra obviously the values there.

And and that’s it.

And I think it’s incredible that you started off doing that for free and it shows the determination and obviously built up the respect.

But again even straight out of university like landing a job in McKinsey incredible but you know you’re still you’re still going to have barriers for people.

I will trust in you I feel like you’re still young you know you look younger than you are you are also female and how and like you know helping out big corporates.

There are still lots of bad out there who are like like honestly they don’t they will just would not respect you.

I like how do you gain that respect from all those big guys because I feel like you know the moment you do you’re in there.

That’s what’s also brilliant.

You prove to them that you can do this and you know what you’re talking about then they respect you and you’ve got all the respect you one but getting that far is difficult and I know lots of women who are in our corporate male-dominated environment and they just can’t do that.

And they are having this daily struggle and they just don’t feel like they heard or they don’t feel like they’re respected.

Like how do you deal with that.

How do you get to the point where like men just respect you and be like right this is awesome.

So I’ve been so hard because I definitely remember I think it was like week three maybe four of being a Mackenzie and I was in recent meeting I’d actually walked into the wrong meeting dang it.

Stop it’s like an old boys club.

Whereas but be one of the guys said how have you been working here for and over the it was literally like three or four weeks not long tell him exactly how long long last two weeks of training.

So basically like one or two yeah pretty much.

So yeah I feel you on that I definitely came up right against that within the first month and huge questioning over whether what I could say or do will be of any value.

But here’s the thing going through that process really allowed me to adopt the classic consultant way of speaking which is where you say things really confidently even though you might not be 100% sure.

And then you go and check the data after you’ve had the conversation.

And if you’re wrong you then go and correct yourself later.

But whatever you say say incredibly confidently and this is where my drama GCSE came in really really useful.

Acting your way through life basically.

So what just told me your strategy and your advice to everyone is fake it till you make it so you’re pretty.

But sometimes you just gotta keep like that a straight face.

As yeah I do like that I do like but it’s true.

Everything is you do is done better with confidence.

Anyway that’s it like I feel like you bring out the best in yourself if you do it with confidence you say it with confidence people are more likely to believe you.

But like okay so all I’m serious though.

Insides your consultancy I’m presuming you’re not telling everyone that you have to fake it till you make it walk me through what you actually did it with your clients and how you help people.

And I was going to say women but you’re not just obviously focusing on women but you do help so many women exact talk about money because it’s not just a bit it’s female but it’s especially why.

Why do women struggle and find it so uncomfortable talking about money.

I know I do.

I know that I’ve had a very just effort in my business to bring up money straight away.

I had and I feel guilty telling them how much I charge or and then if they ask for discount I’m always feeling like I’m obliged to go out that discount.

Why should I do that like I mean I shouldn’t do that.

And I feel like most men maybe I maybe I’m generalizing but I do feel like most men are just like no that’s how much we charge you don’t like it walk away.

And I just and I like you said you just compliment me like I’m making a multi six-figure sum and I’m on my way to 7 and I’m just like that’s awesome.

Like I’m not there yet I’d love to be there like to make my first million I’d be very happy to do that and you know most wouldn’t be right why is she talking about that and maybe that he says allergen.

Look it’s a taboo subject for a lot of people but it’s so necessary if you want to achieve your goals and you have to vocalize those those aspirations and so I want to hear how you help women do that and and I’m not just women like I said you help people do that and and what you do through your day-to-day.

There it’s like a chatter okay.

So I love people up that this is a bit of an issue with women because you’re right.

And by the way if anybody’s listening to this and they’ve just judged me or for talking about money so openly I want that person’s listing the right now to really tune into the thoughts that just gone through your head because that’s telling you so much about your relationship with money and the money you have in your bank account is simply a sign of what’s going on inside your head.

So change what’s going on inside your head on the bank account will change.

So just keep thinking million pounds meaning it pops it manifested come on but you can’t go around judging people talking about money and actually desire to want to make money at the same time.

You’re just not in congruence with yourself and it.

Yeah but go back to the actual question.

So we know that the income gap between male and female entrepreneurs is bigger than the gender corporate salary gap.

So different figures to the sorry got in corporate is typically around 16 to 18 percent between men and women very high.

I know depending on what days you look at but it’s kind of below the 20% mark.

When you look at it from an entrepreneurship perspective comparing men and women same industry same time in business all controlling all those sorts of factors.

You’d expect women are making between 25 and 28 percent less than their male counterparts.

That’s wonderful.

I know massive massive problem.

So the the reason for this is obviously lots of factors for this actually is only caused by less than 30 percent is only caused by women having to take care of more people at home and things like yeah it’s not childcare factor absolutely but it’s not the whole story.

So what my big hypothesis here is and I see this time and time again is that women have not been socialized or will up to feel comfortable attracting and wielding our in their lives.

Men on the other hand have typically been more socialized to feel comfortable being the leader to go for their goals to feel just like they’re allowed to be powerful and have status without being disliked.

And we have data to show that if a woman is in a high status roll who’s considered to have a lot of power she has lower likability than if the man is in that same level of power.

What is it that safe.

I know I know.

Anyway it’s not safe for women to be in places of power and well at least we don’t feel safe to do that.

All the time we meet we risk being disliked and some people obviously don’t work that.

Now the truth is money is power.

It’s a resource that allows you to make decisions and have stronger power in a certain situation.

So if money equals power and women haven’t been socialized to feel comfortable attracting and wielding power it’s no surprise we struggle with pricing situations or ins with actually asking for the invoice that’s owed to us from like 3 months ago.

And other things like that where we might really struggle with money because we don’t feel like we’re in a position of power to put boundaries in place and stand our ground.

So that’s I believe the biggest reason for this.

I feel like I’m listening to this thinking yeah I’m so guilty of all this as well against in there like and and I’m aware of it which I guess is better than some women.

But like I still hate the fact that I still had this barrier and it’s just not right.

And there’s that like I said the shouldn’t be that reason I guess I guess if you think about I don’t know movies had every like movie has a man in power a like okay it’s changing now and and but even when when they do things like that to try and make women it gets criticized like I feel like when they did a female Ghostbusters that got ripped again.

Hey hey come on the quality of the movie it’s a concept when Oceans 8 came out I loved that movie.

Have you seen that me.

No yeah no I did.

It’s great like Sandra Bullock and a team of badass women do you want Danny ocean does and the badass men do but when Ocean’s eleven twelve thirteen was doing it and it was awesome that they were you know that was respected.

And and the only woman in it was the eye candy what Julia Roberts apple Catherine Zeta-Jones you don’t know what I can do.

But this time it’s the women doing it and I just thought it was so cool.

Every guy has been conceived like that is the lamest thing ever and it’s this negativity.

I don’t get it it’s like what is wrong with having women in power and and there is just something about it.

University of obviously it’s not every man obviously lots of men are perfectly capable of having a female boss but you also get the same situation in incorporates where men cannot look up to women.

And if they are being authoritative or certain of their bossy their Moody it’s their time of the month or something like that you know.

And a man does is that all you know he’s a big boss he’s like you know and it’s a little feel like this is just been instilled into a society and and it’s just wrong.

So I’m so glad that you’ve that’s what you’re doing to help.

And so with the pic with the women that you’re helping example last year 2020 the year of doom across the world is so miserable for so many people and obviously there are so many people out there who have been insanely impacted which is just deeply upsetting to hear for so many reasons.

But you know not everyone was some yet.

Some people have declared it the best financial year of their life.

And I know that actually you did really really well from 2020 and I’d love to hear from your experience like the people who have come you for help.

Have most of them had a terrible 2020 or was it the opposite.

And what factors have you seen to differentiate between those who have had a bad year and a good year.

Like I want to hear from York that’s a juicy question.

Just to clarify the work that I do isn’t just about your relationship with money.

I actually sit 70 to 80 percent of the time on the marketing and sales strategy particularly using social media.

Super tactical.

I mean I wrote a post for a social media post for a client last week is the my accelerator that resulted in two people reaching out to her messaging her and to sales calls.

So my skillset definitely sits within sales and marketing but I can give the sales and marketing skills to my clients as much as they need.

But if they’re sabotaging their money situation how they feel about it it again work.

Yeah.

So the sort of clients that I typically work with our coaches and consultants experts people similar to me where you have a skill set and you’re selling that skill set.

So typically coaches on the online space that have one-to-one keep programs courses digital products all those sorts of things and we put together a sales and marketing strategy and we get them to 5K 10K months.

I’ve also had clients of hit 50k months as well working with me 121 and it’s incredibly hands on they get a lot of feedback from me and I just freaking love it also typically attract women that are the high achiever types that don’t just want to make 50k the one of these six figures and then after that we’re gonna go even bigger.

So that’s a lot of fun to work with that energy as a client base.

So in terms of who’s done well and who maybe has struggled over 2020 the biggest difference I’ve seen as those that have support and are in a container of support didn’t lose their their head with it.

So for me I was in a mastermind and that much time was really supportive.

When back in March like everything felt like it fell to pieces a little bit me like what the hell do I do here.

There was a client that said to me that what collectors just started working with me she said when covid and then black lives matter but black lives matter kicked off that actually stopped her showing up on social media because she felt as though what she had to say was it valuable compared to everything else that was happening in the world.

And I said so if you were working with me that would never have happened if you would have continued to show up because I would have helped you realign how you feel about it in a way that there was never never be you disappearing in disappearing from social media and disappearing from helping others.

So and you choose to give yourself the ability to be supported to be held to your best self to be given their resources and skill set that makes a huge difference to you making a successful business that’s when you thrive.

Those that got super scarcity mindset around it stopped spending any money at all in their business deleted all the ad campaigns literally shut everything off didn’t thrive my ads they were so cheap it was epic.

I would have everybody disappeared on the in the Facebook ads market in late June July why I the best launch yet because I was handing.

So like you’ve got some get yourself into that everybody’s getting scared and going running down the road I’m staying here and I’m going to make the best of this yay.

And then they were my mentors where my coaches who’s like succeeding here I want to go hang out with them figure out how they’re thinking what they’re doing right now to succeed and I’m going to drop that into my business too.

So instead of getting scared about really holding your ground confidently getting the support that you need to be able to survive.

I love that.

Oh my God so many things that like I just thinking I also was in a mastermind and support network.

And I joined some incredible agency communities and I think I joined one at the beginning called agency namik sand they didn’t even charge.

I get was just they don’t charge still there it’s just a free online community.

But the guys who run it would like just so supportive and they’ve got years of experience so it’s just being surrounded by successful people and other agency owners who were there for the exact same reason.

And they all and and the other agency owners who might be competitors you know they don’t see it that way.

They saw it as a family or helping each other and I don’t think without that community I would never survive this last year.

And I think that’s so important that you said the people the support network you have around you.

And I think that yeah mastermind groups are incredible.

I’ve now joined their mastermind group for that visa because of how valuable their support have been.

And I think again what you’ve just said about like you know who are the ones who are doing well surrounding yourself with successful positive energetic people is how you succeed because they’re the ones that you like you know like speaking to you for a loan on my mind like right and it’s make more money.

Okay I’m just like oh my God I think it’s like and it’s just it’s just like that’s how I guess.

Like every one of your clients should come up with cool thinking why I’m motivated I’m going to do it and and being around people like that is is absolutely necessary.

Like I feel like if you’re around other people just go oh my God covid sucks like it’s just like oh my business is going to fail and I have to close up and it’s like that would suck up all the energy from you and you just totally thinking yeah there’s no point right.

And and that’s what they’re going to turn your brain into thinking but if you’re around other people like right opportunity like a little bit Facebook ads a cheap now I’m going to go in there and take advantage of it.

That is the attitude you need that that is that is exactly it and and I just think that’s incredible and uh yeah it’s inspired me.

And and I and also that sales thing that you said we just wrote one post it got her so many sales I think it’s so powerful.

I feel like a lot of people are scared to do cold outreach on social media and I think that it can be it can be done very badly.

I know that I go on LinkedIn and every single day I’ve got people just like writing really salesy awful impersonal messages and I’m just like the beat and I just don’t like it and like being able to craft that great sales messages.

Is so important because I’ve got people sliding into my DMs and I’m just like block because they are so bad.

So how do you help people with that.

Because I think like you said if you do it properly like like you can do it well and actually succeed from it.

So how do you help people craft the perfect DM for example.

Yeah I never reach out to people cold DMing at all.

I have all inbound leads and I use strategies to make sure people are reaching out to me first rather than be like crow language that he has big hey.

He’s creepy.

I think we’ve is that the only time I’m sending a cold like outbound DM would be to genuinely connect with their like me follow our Instagram or to kind of like have a conversation and get to know my community.

I have my finger on the pulse of my community constantly pretty much every single day and that’s really important to me.

Because it also allows me to create offers and things that serve people that are then obviously results in sales.

So I will ask S I’ll get to know who’s following me on Instagram for instance.

I’ll get to know who’s on my Facebook group and I’ll also send emails that ask questions as well so I can be of better service to them but that’s the only time I send an outbound message.

I have a number of strategies that I actually teach inside of this bundle called DM to dream clients.

So I will put the link.

We can put the link to that in the show notes.

Maybe it’s like less than $50.

It’s an incredible incredible steal and it’s like a little mini course where I walk you through exactly how I use social media and DM messaging as well as my email list.

So you got inbound leads interested in your offer but then either result in sales calls being booked if it’s a high ticket offer or digital like product passive income sales.

So using all these strategies I did three and a half K in one weekend back in November with just digital products like passive income things and then I also did a 20K week last month with high ticket sales obviously booking the sales calls to them sell high ticket offer.

So this shit works.

If my God the scripts that everything that works inside that little bundle which is called an extreme climates.

So yeah that’s the sort of skill that I love sharing with my clients to equip them because ultimately I know a client is finished with me once they feel like they are in control of their income and they you know they can set these big goals and they know exactly how to get there.

I’m a strategist at heart.

So it’s about setting the big goal reverse engineering it executing your plan you need to get in the feedback from me that you need along the way and listening to your audience.

So I just love it when often clients will come to me but I’ll be charging hundreds rather than thousands for their offer they’ll raise their rates I’ve had clients have doubled and tripled their rates literally overnight for the same offer and then and to consistently sign clients every single week off the back of that that feeling of knowing exactly what to do to make money in a business is so liberating and also something that makes you feel more free as an entrepreneur.

Because often you start our business to have more freedom more choice more creative freedom more time in the day maybe and actually what ends up happening is you have very far nothing nothing like freedom is yours honey all writers every night instead thank you Mr Borden your stress that that’s what the real as reality is.

So I totally get what you mean.

People think oh yeah freedom but no I think we just said hey I’m at it I can make twenty thousand dollars in a week for under $50.

I mean on there like it’s just like that’s insane.

And it’s also like if you can do that but you don’t need to work like round the clock as well.

And also like I said passive income that’s huge.

You could be lying on the beach I mean where were allowed to travel live on a beach somewhere literally getting paid to drink Margaritas I mean other than study using the beach because that weekends I was in Dubai.

Oh come on.

I was at Nobu on the Friday night with me and one of my clients he’s already good friend somebody was having a fast as I could Nobu.

That is disgusting.

I love that is so disgusting.

Oh my God it’s not like it’s just yeah I mean like I’m hating you and loving you right now.

I need it I need it I definitely behind this because like passive products so courses many bundles basically training and information that people can and you don’t have to do anything other than create the thing right and sell it.

I actually had a huge resistance to doing this to begin with because I was coming from the belief that I can’t help a client unless I’m actually talking to them and they’re getting past the feedback from me having with their copy their strategy were actually going into the numbers all that kind of stuff.

And I had to get over myself without limiting belief and I’m so glad I did because almost every single day now I get a message from somebody who has access DM stream clients or sell liquor sales queen so yeah I like the offers that I have and now I get people messaging me in my DM saying hey I’ve just signed a client using your sales scripts I’ve just done this just on that and then so many letters like your Claritin clients boot camp is like is just literally change what I’m doing my business I’m so excited.

So like wow if I would have held on to a limiting belief that I can’t really properly help people with just a digital product I wouldn’t have made the money and I wouldn’t have made the impact either.

So if anybody’s listening to this and thinking I really want to do passive income and things like that but people actually get any impact on ultimate yes they will as long as it’s going over.

So how do they start though.

Because I’m obviously that’s great like thinking that and like but we’re like where do people start while if they are like you said your help with this online coaches what if they have all the knowledge.

And usually they will but they don’t know how to put that into a course or they don’t know how to communicate that like how’d whether someone start and obviously us it takes time because like you know everyone’s saying they got so many things to do like I said with an entrepreneur it’s not as not freedom you are always busy.

You are always there’s always nothing to do.

You are often doing seven people’s jobs because at the end of the day you’re a marketing consultant your sales consultant you unaccounted your lawyer your HR your everything.

So, where where do you find the time?

How do you start like?

How?

What, what do we do?

Okay so the two questions are where you find the time and also how do you get started with.

Yeah but okay we’ll start with a product one fast.

So the way I recommend people do this if you’re a coach or consultant getting started first to get fully booked in your 121 quickest way to cash.

Hi tickets.

You can sell your want to 14 thousands that gets you to a 5k maybe 10K months really quickly then you get pretty done with doing 12 1.

You capturing come you know it’s not a group program so I run to group programs now in my business my accelerator and my boot camp it’s a really great way of them scaling your income for time.

I just show up on calls the real hours a week and to join that program is a minimum thousand pounds a month.

So than that that’s great for like leverage time for money leverage then it becomes a question of right right I’ve got to created these resources for my one-on-one clients and my group program clients.

I can then take some of the elements of those resources and turn them into bundles like courses and things.

So people that drama bootcamp the live version of it you can actually go grab the course version of it for like 20 or 30% of the price.

So you’ve got to create the assets already.

That’s the important thing.

And then you just selling that off and lower ticket investment so people can experience you.

They have an idea of what you teach they might access it’ll be like this not my vibe totally cool but I’ve only spent $20 awesome doesn’t matter.

So yeah do it in the right order.

I see so many coaches starting out thinking courses is the best way to go when they don’t have the audience they don’t have the results they don’t have the funnels or anything that’s actually going to get them results.

So do it in the right order to begin with.

And then your second question which I have now forgotten.

Because I’m glad we find the time okay.

So two things I have to admit are you something called toggle.

Which is a for me too yes you can try to the time I have to admit.

I really do between four hours and sometimes eight hours a day now on the business nice.

And so I’m really intentional about where I use my time.

I do have a marketing guy over the US who will work on some things for me some of the coffee and from the funnels just get things moving but I am working very much in tandem with him.

I don’t necessarily outsource to talk obviously because my zone a genius I just leave it faster for me.

Hiring team is really really important and I love to rinse and repeat so I will use very similar funnel of grade like the landing pages I’ll just simplify it and not over engineering team.

I see too many people starting again from scratch and reinventing the wheel hitch that.

I mean for instance it took me about 30 hours to do my very first webinar a few years ago it took me eight hours to do my recent one because I rinse and repeat stuff.

So it’s just being really smart about where you’re putting it time and making sure you’re outsourcing anything that is like admin to a VA team like they have.

Yeah toggle is great.

And I also use it within my agency not only just for like client billing but also it’s a really good self reflection on how long you spend on certain tasks.

And I introduced it in my team and I was really reiterate I was like I’m not checking up on you guys.

I’m not like doing this to be like oh are you working what are you working on it every moment of the day it was purely to see what tasks take longer than others.

And actually makes you really aware that I spent that long writing a proposal oh my God like I have to make sure that I am I am sending proposals to the right clients because I’m spending a so much time doing it.

And it’s really good for self improvement I think.

And just yeah it was self awareness of everything like that so I think that’s a great tool that you just mentioned.

Yeah I love it.

It’s spelt t OG L if anybody’s listening and like they’re trying to understand for me I’ve looked at okay how long does it take per week for me to deliver were these different programs and then how much money are those programs making me.

What do I need to do there to make sure my our my type money money up per hour goes up over time but it’s a great kind of leverage point there as well.

Absolutely.

So on my god I’ve been so loving speaking to you today Rose and I’m like so pumped now.

I just want to ask am I how do people get in contact with you.

So obviously you’ve got so much to give so much advice and energy.

How do you how do people get in touch with you if they want to know more.

Yes come hang out on Instagram.

I am I am Rose Bradford and I’ve also got my website Rose Bradford dot com.

And then definitely go and grab the DM’s to dream clients bundle in the show notes because they’ll give you a taster of what’s possible online.

Excellent.

I’m so happy that you came on today and just want to thank you for coming on.

As I know that your time is super valuable but in this has been so inspirational and I hope that everyone listening is also going to get absolutely optional boost from listening to this podcast so thank you so much.

Thank you very it’s been great fun and thanks everyone listening and I hope to see you again next week for another epic.