Who Do You Trust In A World Of "Experts"?
When you scroll through social media, it seems that absolutely everyone is an “expert” at what they do. But are they really?! Who on earth do you trust these days? Not everyone can be telling the truth.
This episode explores how to tell the bullsh*tters apart, especially in the world of marketing.
About Spencer Gallagher
Spencer Gallagher is the co-author of Agencynomics, a book that most agency owners in the UK have and would recommend reading! It’s often referred to as the “Bible for agency owners”.
He is also the co-founder of Cactus, an agency consultancy service, helping thousands of other agency owners grow their businesses to £3M and beyond.
After successfully selling his own agency and working on the board of many other successful agencies, Spencer certainly knows what works in the agency world.
In This Episode...
There are so many agencies out there who consider themselves to be a top creative agency, but how do they distinguish themselves from the competition?
Spencer dives into the common mistakes he’s seen agencies make time and time again, and educates us on what makes a successful agency and what companies look for when hiring a creative agency.
Hear about all the tricks of the trade and how everyone can be a “multi-million pound agency”, but what that really means and how you can stay in your own lane and still be super successful.
Learn the signs of who to trust when looking for advice out there and how to do due diligence when looking for people to help.
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